Friday, August 15, 2014

German discounter Lidl is not always the cheapest

Certainly advertising, marketing and branding play a powerful role in all our lives.

It is generally accepted that German discounters Lidl and Aldi are the best buy in town.

A 250g tub of Flora pro-active in Lidl yesterday cost €2.85. The price for the same product in SuperValu today is €2.50.
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