Friday, August 15, 2014

German discounter Lidl is not always the cheapest

Certainly advertising, marketing and branding play a powerful role in all our lives.

It is generally accepted that German discounters Lidl and Aldi are the best buy in town.

A 250g tub of Flora pro-active in Lidl yesterday cost €2.85. The price for the same product in SuperValu today is €2.50.

No comments:

Featured Post

The F-word seems to be part of every sentence these days

This week’s column in The Kerryman newspaper. Michael Commane The CEO of the Dublin Airport Authority (Daa), Kenny Jacobs has been in the ne...