Using words for fake purposes is simply dishonest

Christmas is a time for celebration but most particularly for families. The celebration is something genuine.

But there is also the fake side to Christmas. Today a waste disposal company emailed Christmas greetings to customers but also to potential customers. Surely meaningless nonsense.

There is a practice within the church, especially within religious orders, where management teams send greetings and often sign off 'fraternally'.

It should be discontinued because it has no real meaning and indeed, can hide an underlying reality.