The Irish Times offers an
Instead of delivering the paper in a plastic covering they give the household a pouch, which they leave outside their door and the paper is popped into the pouch. It’s a clever idea and good for the environment.
The Irish Times regularly writes about the environment and it’s clear to see the newspaper is on the side of the environment and with those who are environmentally friendly.
On Friday the newspaper placed a complimentary chocolate in everyone’s pouch.
Just look at the size of the chocolate and the bag it is in and on top of that, chocolate; none of it environmentally friendly.
When it comes to advertising, money, branding, who really ever cares or thinks about the environment?
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