The Guardian this week reports that revenue from alcohol sales in England would plummet by £13bn if customers complied with the recommended drinking guidelines, according to a study, that condemns the industry’s role in regulation.
Academics from the Institute of Alcohol Studies (IAS) and the University of Sheffield’s Alcohol Research Group say their analysis shows the scale of the conflict of interest afflicting producers and retailers and that they should not be allowed to influence government policy on risky drinking.
The researchers found that if everyone stuck to the recommended limit of 14 units a week, alcohol sales revenue would decline by 38 per cent.
To claw that back they would face increasing the average price of a pint of beer in a pub by £2.64 and the average price of a bottle of spirits in supermarkets by £12.25.
This morning BBC Radio 4 carried a story from The Lancet that claims it's possible that any intake of alcohol can cause damage to a person's health.
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