Friday, March 16, 2012

Is it time to bin the book?

11890 Directory Enquiries is currently running an advertisement. A line in the ad runs that because you can now call 11890 for free that it is time to 'bin the book'.

It's a reference to the telephone book and obviously a plan is afoot to stop publishing the annual telephone directory.

Every time the ad is aired many who use the new missal might be tempted to say 'bin the book'.

1 comment:

Anonymous said...

so correct, it'a another scam to stop doing a public service and then make us believe it was our own idea.

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