Next Sunday is the first Sunday in Advent. In the Christian liturgy it is a time to prepare for the birth of Jesus Christ.
The shops have gone Santa mad. I asked a member of staff in a Lidl shop what percentage of the merchandise was junk. She looked at me, smiled and quietly said 90 per cent.
It’s full-on saturation and we have not even started Advent.
The Christian churches rightly cast a cold eye on the super commercialisation of the Christmas Season.
But it is puzzling how church outlets are advertising Christmas merchandise even before the Season of Advent begins.
It makes it difficult to take them too seriously.
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