Six years later he changed it to “Chinese Proverb: One Picture Is Worth Ten Thousand Words,” illustrated with some Chinese characters. The attribution in both was invented; Barnard simply believed an Asian origin would give it more credibility.
Monday, June 13, 2022
One picture is still worth a thousand words
Even with the advent of digital photography and Photoshop it’s still often said that one picture is worth a thousand words. The saying was invented by advertising executive, Fred R Barnard. To promote his agency's ads he took out an ad in Printer's Ink in 1921 with the headline “One Look Is Worth a Thousand Words” and attributed it to an ancient Japanese philosopher.
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