Friday, August 15, 2014

German discounter Lidl is not always the cheapest

Certainly advertising, marketing and branding play a powerful role in all our lives.

It is generally accepted that German discounters Lidl and Aldi are the best buy in town.

A 250g tub of Flora pro-active in Lidl yesterday cost €2.85. The price for the same product in SuperValu today is €2.50.

No comments:

Featured Post

Let’s not forget the church is the reality of the living Jesus

The Thinking Anew column in The Irish Times today. Michael Commane Pope Francis will be 88 in December. He was elected pope on March 13, 20...