Absolut Vodka is currently running an ad campaign on Dublin buses. It should be banned. The ad runs, '... absolut unique'.
Is it possible for an adjective to qualify 'unique'?
If so, surely it's no longer unique.
Like all the smart people the advertising houses make the rules.
All the time laughing at us and stealing our money.
Subscribe to:
Post Comments (Atom)
Featured Post
Pope Leo and US bishops have cried stop to State killings
This week's column in The Kerryman newspaper. Michael Commane Last week I wrote in this column about the attempted killing of Christa Pi...
-
An interesting quote from Napoleon Bonaparte: “The honest man never doubts the existence of God’.
-
This is a worrying story. It’s written by Conor Pope and appeared in The Irish Times on Monday. It becomes ever more worrying how large org...
-
On this day, Thursday, October 11, 1962 The Second Vatican Council began. It was the first ecumenical council of the Catholic Church in c do...
1 comment:
Michael, you may have missed the advertiser's point, perhaps because you were fooled by the lack of a capital A.
The advertiser was fully aware of the legal restrictions and regulations, and so could not blatantly transgress by capitalising the name of the product in the phrase you quote. absolut, then, in lower case, is not an adjective. Were it, you could object that it is misspelt. But all it's doing is pretending to be an adjective, for the reason given.
Thomas McCarthy
Post a Comment