Monday, January 9, 2012

Lidl PR creates its own myths

This evening German television station ARD screened a programme on Lidl.

It examined the store under four headings.

The idea that Lidl is cheapest is exaggerated.

Shoppers do not experience any inordinate stress when shopping in the stores.

Quality is more or less okay.

When it comes to fairness, Lidl has much to do. It buys products in countries such as Bangladesh where factories, which produce for Lidl pay their staff €30 per month.

The programme accused Lidl of sharp practices in its relationship with staff.

Any chance RTE could produce a similar style programme?

1 comment:

Francis Hunt said...

Lidl's treatment of its employees in Germany has been scandalous for years. I stopped giving them my custom quite a while back for just that reason (though I doubt if they've really noticed :-|)

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