Voluntary health Insurance (Vhi) has emailed customers to inform them that it is closing its Dublin’s SwiftCare Clinic in Dundrum and opening a new Vhi 360 Health Centre in Carrickmines on February 23.
The final sentence of the letter goes: “Conveniently located just off the M50 at the Hampstead Building, Carrickmines Park, Dublin 18, the Vhi 360 Health Centre will give you access to quality healthcare, right on your doorstep."
No mention how to get there by public transport. Indeed, is there public transport to the centre?
It is an example of advertising/branding gone mad.
What about people who live close to Dundrum? Is Carrickmines ‘right on your doorstep’?
It’s unfortunate, indeed misleading one words lose their meaning.
No comments:
Post a Comment