The Irish Times front page explains why sales are down

The Irish Times yesterday ran a front page story on the price of butter in Berlin. The title of the story was: ‘Kerrygold is 65% dearer in Kerry the in Berlin.

That it merits a place on the front page is difficult to understand. But what makes it all so nonsensical is the fact that Kerrygold butter is on a week-long special offer in Lidl stores across Germany.

It is a non-story but to have it on the front page is mind boggling.

Indeed the second lead story on the front page is about  the expectation that Kinahan will be held in Portlaoise Prison.

Really?

Is it any wonder newspapers are not selling.