A little gift tells the real story of how the environment is seen

The Irish Times offers an

excellent early morning home delivery service.

Instead of delivering the paper in a plastic covering they give the household a pouch, which they leave outside their door and the paper is popped into the pouch. It’s a clever idea and good for the environment.

The Irish Times regularly writes about the environment and it’s clear to see the newspaper is on the side of the environment and with those who are environmentally friendly.

On Friday the newspaper placed a complimentary chocolate in everyone’s pouch. 

Just look at the size of the chocolate and the bag it is in and on top of that, chocolate; none of it environmentally friendly. 

When it comes to advertising, money, branding, who really ever cares or thinks about the environment?

Of course it is a paid for advert by Lindt but could The Irish Times not have done a better deal with Lindt before that waste of paper? But written on the tin is: ‘A Gift from The Irish Times'.