Supervalu sells a 500g pot of Glenilen Farm natural yoghurt for €1.75. Lidl sells the same product for €2.25.
A number of people were told the Supervalu price and then asked what it was selling for in Lidl. One hundred per cent of those asked guessed it was selling cheaper in Lidl.
That’s a large markup, close to 29 per cent. Is it fair?
Many shoppers are both money and time poor. They have not the time nor inclination to ‘shop around’. People go into a shop, get a trolley and fill up.
People with little resources need to be helped and supported and not exploited by the tricks of wealthy business.
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