Ads are all about being catchy, cool and seductive

The world of advertising is an expensive business. Ads cost a lot of money. Much thought and expertise goes into the making of ads.

Do you read or watch ads? What ads catch your attention? WIth television ads do you jump for the remote control once it’s ad time?

Ads of their nature attempt to be cool, clever is their middle name. Ads can be fascinating, slick too.

Supervalu has an ad that runs: 'Real People Real Food', or is it 'Real Food Real People'. Whether or which is it not nonsense? 

Are not all people real and what food is not real?

An ad’s purpose is to draw attention, to catch the eye and that’s exactly what this Supervalu ad did, at least for one person passing it on the upper deck of the number 14 bus yesterday.

And have you noticed how the pronunciation of the word has changed in recent years? Fadó fadó the stress was on the ‘advert', today it’s moved to the ‘tisement’.

In the past the sophisticates laughed at those who stressed the ‘tisement’.

A funny old world indeed.