Thursday, November 12, 2015

Initiatives are new

Any chance RTE especially, but so many news outlets would or could use the word initiative without placing the adjective new before it.

Why the doubling up?

It's said that when the O'Reillys were in charge of INM they ran a campaign to remove the full point in all abbreviations - to save ink on the printing presses.

All the ink that could be saved by dropping the new? And the silliness that could be hidden?
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1 comment:

Póló said...

Part of the argument made by British Railways (in the 1960s?) for the change of name to British Rail was the saving of ink on stationery.

I kid you not.

November 12, 2015

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